The Editor’s desk
The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus ambassadors. We even changed the interface of our portal as many as 11 times during this period!
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SPJIMR Final Placements 2016 : Average Salary of 19.3 Lacs
Bharatiya Vidya Bhavan’s S. P. Jain Institute of Management and Research (SPJIMR) is widely considered as one of India’s best B-Schools. This year witnessed 89 companies hiring the 226 management graduates from the Class of 2016. The placement season witnessed the regular recruiters like TAS, BCG, Deloitte, Accenture Strategy, Mahindra GMC, HUL, P&G, Microsoft, PwC-PRTM, Axis Bank, and JM Financial returning […]
Click and Ruin! – Brand destruction on the net
‘WH’ OF BRAND DESTRUCTION- WHAT? WHY? WHEN? The term makes it evident that Brand Destruction revolves around defaming a brand. Image building is the life line of any brand. A lot of effort is put into making a brand popular among the masses. It takes a lot of hard work and time for the marketers to successfully position a brand […]
