The Editor’s desk
The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus ambassadors. We even changed the interface of our portal as many as 11 times during this period!
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Can Biyani strike it big with Big Bazaar Direct (BBD)?
The Sam Walton of India-Mr.Kishore Biyani yet again surprised the entire nation by his super ambitious plan of launching Big Bazaar Direct (BBD). With BBD, Mr.Biyani is all set to take retail to all together new levels. The month of September saw the release of full page ads by Future Group in the TOI. The advertisement featured various brands […]
Using Communication To Unearth A New Market Altogether
Traditionally, companies have focused on studying the market by undertaking market research and getting information about the bottlenecks, opportunities, market forces etc. Once the market forces seem favorable (or at least to a company in conjunction with its resources), the company ventures into the market with its own product/service to serve a particular segment of that market. If things go […]
