The Editor’s desk
The journey from a business blog, started in Dec. 2010, to launching the inaugural edition of a business magazine, we have come a long way. During the course of this journey, we have achieved several major milestones- from hosting writing competitions, case study challenges to opening the platform for B-school students to work with us as campus ambassadors. We even changed the interface of our portal as many as 11 times during this period!
You might like reading:
Casino Royale : Goa, Cash and Gambling !
Are you sure you are playing a game and not gambling? The difference between gaming and gambling is quite simple: Gambling that is legalised is regarded as a game. For instance, betting on Cricket match results is considered as a gambling activity in India while the same is legal in UK. At present Casinos are allowed in only two Indian […]
Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]
