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Xiaomi in India- The strategy behind its success
Xiaomi is the newest company to enter the highly competitive mobile device market in India. But does the staggering response on its Flipkart sale and a positive view by Indians indicate a conclusive future for the company in India? Or will the high demand and less supply prove to be redundant for the company? Xiaomi is rather unknown among […]
Understanding Ambush Marketing and its implications
In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that challenges the conventional norms of brand promotion. Ambush marketing entails a brand seizing an opportunity presented by a specific event or situation without holding the status of an official sponsor. This unorthodox approach sparks interest and debate within the business community, […]

























