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35th Annual Convocation : IIM Lucknow confers Degrees to 646 students
For the first time since inception, the Indian Institute of Management Lucknow held an Online Convocation (in view of the current pandemic situation in India). The 35th Annual Convocation of IIM Lucknow saw 646 students being awarded their degrees by the Chairman, IIM Lucknow Board of Governors, Mr. N Chandrasekaran and Director, IIM Lucknow, Prof. Archana Shukla. Dr. Janmejaya Sinha, […]
Creating God Particle: Making an advertisement work
Recession has once again asked a fundamental question for marketers: Is it the best time to market more and increase sales or is it the time for showing restraint and controlling the marketing budget. Nevertheless, while the answer to this might remain oblivious, there is no doubt about one pressure that marketers face: Create ever lasting advertisements, those which stand […]
