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Lending Money safely this season- will RBI’s policy work?
With RBI announcing the second quarter of its monitory policy , Raghuram Rajan and co. took the measures to anchor the rising inflation rate in the country. As expected by most banks and investors, RBI hiked the repo rate by 25 bps from 7.5% to 7.75% increasing the cost of long term borrowings for the banks. However, RBI also cut […]
Sustaining brand through Marketing Innovation !
Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped the establishment of open global trading regimes- customers have more choices to buy their desired product. Therefore in today’s modern world, where everything is inter-related from business to markets, there is a major possibility of destroying own brand image because of […]
