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Inflation Linked or Floating rate bonds – which one should you buy?
Bonds or Fixed income securities are the largest asset class in terms of investment value (if we do not consider real estate). Bonds are an extremely useful financial instrument if one needs to maintain a periodical cash flow or match the liabilities. For example, if we consider you have to meet periodical cash outflows, the same can be managed by […]
Changing Late adapters to Early adapters and increasing market share
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics that define the late adapters and certain solutions that can be worked out by brands to achieve it: 1. Non-risk taking: […]
