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Marketing 2020 –The shift from ‘acquisition’ to ‘retention’
Gone are the days when people battled for acquiring property, people & territories. Traditional approach of acquiring was always been costly and time consuming. Thus, our beloved Marketers started thinking whether this shift from ‘acquisition’ to ‘retention’ is required or is it better off this strategy. Let’s discuss what our future marketing will look like – A Warrior or A […]
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Venue: NMIMS, Mumbai February, 2011 Like most of the MBA aspirants, I too was a bit nervous when it came to cracking GD/PI and making it past the final hurdle. My profile, back then, did not quite look that impressive. However, it still was quite unique in its own way. To begin, I had an unconventional background of graduating in […]

























