We would hereby like to introduce the first of our comic strips. This strip is based on the four different phases in life of MBA. Have a look !lifeofmba
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The shift from ‘acquisition’ to ‘retention’ – Marketing 2020

The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of the whole chain. There is a big gap between both the ends. Marketing help in bridging the gap between the two. Marketing is basically assessing the overt and latent requirements of the consumers and creates customer delight through fulfilling the market […]

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India’s first women-only bank – Do we really need one?

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Nikita Sharma

That’s the reality!

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