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The shift from ‘acquisition’ to ‘retention’ – Marketing 2020
The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of the whole chain. There is a big gap between both the ends. Marketing help in bridging the gap between the two. Marketing is basically assessing the overt and latent requirements of the consumers and creates customer delight through fulfilling the market […]
India’s first women-only bank – Do we really need one?
I was eagerly waiting for this year’s union budget after the dismal performance of UPA II -encapsulated with scams and scandals. But “women centric” budget is like thinking out of the box and it completely took me with surprise. Will it be the last dice thrown by Finance Minister before the next year general elections or will it generate more […]


























yup the grim reality
That’s the reality!