Vaishali Kasture, Managing Director at Goldman Sachs in India, is a role model for women in the corporate world. She is an avid marathon and ultra marathon runner who discovered her passion to run very late in life. She believes in and talks about discovering the third dimension in your life that lies hidden deep in the layers of family and work commitments. And how discovering the 3rd dimension will add a tremendous value and happiness to all a aspects of your life.

 

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Healthcare Marketing – What’s unique in it?

Healthcare industry, I may say is an important evil. The differentiating factor of healthcare industry fortunately or unfortunately is its negative demand. The products and services in this industry are such that common people would never want to go for in their good health. Marketing as we know is all about identifying and meeting human and social needs. A more […]

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Counter Attack: CSR? Does it exist??

[This post is the Counter Attack post to: CSR?Does it work??] In today’s world, coming to a consensus on any term is very difficult, especially when it is a topic like “Corporate social responsibility” – a very strong but hushed debate in the market. Various negative opinions have generated in this regard till date, and all of them say the same […]

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