Vaishali Kasture, Managing Director at Goldman Sachs in India, is a role model for women in the corporate world. She is an avid marathon and ultra marathon runner who discovered her passion to run very late in life. She believes in and talks about discovering the third dimension in your life that lies hidden deep in the layers of family and work commitments. And how discovering the 3rd dimension will add a tremendous value and happiness to all a aspects of your life.
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Winner : IMM Case Challenge 1 Solution by Pooja Gupta
Analysis for the Test City The success of the new product category of baby ayurvedic shampoo would depend on two primary factors, the birth rate or the child population of 0-6 years of age (since they are the users of our product) and the per capita income or the average household income (since the parents would be the buyers/decision makers […]
Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]
