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Measuring the Impact of Social Media Marketing !
Abstract Most companies these days are taking the social media marketing route. They invest a lot of time, money and efforts in it and yet feel lost. This mostly happens because they fail to quantify the effectiveness of their campaign. This article proposes a Four-Point model to measure the impact of social media marketing by capturing various elements like exposure, […]
Indian Premier League(IPL)- Why it succeeded while Indian Cricket League (ICL) failed?
Cricket is definitely the most lucrative of markets for sponsors in India: anything related to cricket sells! There are many cricket tournaments that happen round the year but as per as the Indian sponsor is concerned there is none greater than the IPL. The Indian Premier League or IPL is currently valued at 3.7 billion USD – 4.1 billion USD(according […]

























