Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it . These are:
Food for thought- Can you think about a 7th unsaid rule for naming a product ?
You might like reading:
how to improve the railways ?
Indian Railways is the world’s fourth largest railway network, fourth only to countries like US, Russia and China. It has over 114,000 kms of tracks around the country. It is also the second largest in the world in terms of total employment, direct and indirect with an estimated employee count of over 13.6 lakhs. Managing such an institution is a […]
Win with workplace diversity in India !
We are all different- and bring a different set of skills, experiences and world-views to the workplace. Organizations across the globe are now recognizing the potential leverages as well as land mines such diversity can bring into the office. More so, because in the twenty-first century globalized world of today workplace diversity is more conspicuous than ever before. Lack of diversity best practices is […]
