Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it . These are:
Food for thought- Can you think about a 7th unsaid rule for naming a product ?
You might like reading:
Of SIBM Bengaluru, Iftar, and Good Food!
Iftar Feast 2016 @ SIBM Bengaluru As the clock hit 7PM, last rays of the sun smeared across the sky and it was almost time to break the fast. Iftar or Fatoor as it was called earlier, marks the evening meal where Muslims end their daily Ramzan fast at sunset. Iftar has been a tradition dating back to the time […]
Analysing learning organizations: Boundary-less at GE !
A Learning Organization is an organization that learns and encourages learning among its members. It promotes exchange of information between employees hence creating a more knowledgeable workforce. This produces a very flexible organization where people accept and adapt new ideas and changes through a shared vision. Need for Learning Organization As organizations grow, they lose their capacity to learn as […]
