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The Paradox !!
What is the Paradox? Well the idea in this post is very simple. How basically are products defined? One would obviously say by their success parameters. Yes thats true but what determines this success parameters? Is it a great idea? Or is it the Market? Well most of us like to believe that great ideas always make markets. While it […]
Beware of Empty Cause Marketing Campaigns
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible. According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet their business goals, while simultaneously improving the society and the environment; and 83% think companies should support nonprofits and […]
