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Will the Volcker Rule work?
The Volcker rule, the centre piece of the benchmark “Dodd-Frank Act”, was passed in December this year and is widely expected to impact financial institutions all over the world and particularly the US. Named after Paul Volcker, the former Fed Chairman, the act reinstates many provisions of the erstwhile Glass-Steagall Act. The Background The Glass-Steagall Act of 1933 was […]
Colgate vs. Pepsodent brand war – competitive advertisement trending again?
Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Pepsodent and Colgate – Market Positioning While Pepsodent germi-check has […]

























