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Future of Marketing – Marketing and Leveraging Big Data
Introduction: Organizations today face overwhelming amounts of data, rapidly changing customer behaviours, and increased competitive pressure. Simultaneously, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviours.Effective use of Big Data analytics increase productivity rates and profitability by 5-6%. McKinsey analysis of more than 250 engagements over five years has […]
XIM hosts Annual Marketing Conclave: MERCATIQUE 2022
XIM Bhubaneswar conducted the Annual Marketing Conclave: MERCATIQUE 2022, hosted by MAXIM – The Marketing Committee of XIM. This year the theme was “Driving Growth in the era of New Age Customers.” The event was hosted on 11 September 2022 and was graced by the presence of Mr. Sriram Gopalaswamy, Sr VP, Ecommerce, Welspun Group; Mr. Sameer Jain, VP & […]

























