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Internship Diaries – Is internship really important ?
Ask any first year MBA student what is highly imperative to come out from an MBA programme, you will receive a mutual answer – “Summer Internship”. Although B-Schools do accentuate on the aspect of academics and learning which will ultimately drive you ahead in your occupation, but for a first year graduate getting placed for summers is in itself also […]
Getting more customers by expanding market in India
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market leaders, challengers, followers & niches. The strategies mentioned for market leaders included expanding market share (but this may lead to unnecessary price wars), defending market share and expanding the total market (this is most preferred as it has been observed that when […]

























