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Irony of Sales Pitch !
“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will practise it in future as well. I have heard funny theories for sales, just give whatever it takes and […]

Dental Practices Can’t Upsell – Can They?
Not all Dental Practices are created equal and not all provide the same services. When most people think of going to the dentist, they think about getting their teeth cleaned, cavities filled, and when one is a little older, crowns and root canals come to mind as well. These are the basic preventative and restorative dental services that are usually […]