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Toughness works if disciplined
Now-a-days, I see people advocating diplomacy to keep good relations with all and manage problems better of business and life. I am not able to subscribe to the idea. In my view, diplomacy is another name for falsehood, designed by liars and cheats to serve their vested interests. Thus, it is indiscipline and promoted by those having no regard to […]
The 70 crore re-branding : The Frooti Life Campaign
Parle recently launched the all new Frooti – It’s iconic brand in an all new avatar. For this purpose, Parle had hired Sagmeister & Weish to design its new campaign for targeting the youths. The reality, though, is it really worth it? Frooti is more like a legacy brand in the same league as Maggi. In fact the name Frooti […]