This Air Deccan AD will simply make you cry. One of the best ADs ever by this budget airline !

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IMM Case Challenge 2: The Retailer’s Dilemma !

“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to his store manager Vivek. “This is 6th straight month of loss for us from this store”. It was already more than 2.5 hours of their meeting. And yet no conclusion. Vivek left in despair. He knew situation was critical. They had […]

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Co Branding: Effective or a damp squib ?

The other day, as I went in to buy a new watch at Shopper’s Stop, I was a bit overwhelmed by the sheer number of advertising gimmicks being employed by the companies. At the purchase counter, I was greeted by a First Citizen Card Membership, which made me eligible for discounts for a whole lot of other brands like Barista, […]

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