This Air Deccan AD will simply make you cry. One of the best ADs ever by this budget airline !
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BUDGET PLUS 4.0 , IIFT Kolkata
As Union Finance Minister Arun Jaitley has rightly said, “Though the Union Budget is essentially a Statement of Account of public finances, it has historically become a significant opportunity to indicate the direction and the pace of India’s economic policy. “ Therefore,Indian Institute of Foreign Trade Kolkata organises an annual event to facilitate a discussion on the Union Budget. The […]
The Curious Case Of Ghari Detergent
Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading detergent brand in terms of sales. Many obvious answers popped out including surf, wheel, tide etc. But he rejected every answer as incorrect. And then from corner of auditorium a girl answered “Ghari” and to the surprise of everyone in the […]

























