Our Ebook “The Think Tank” Volume 2 is released now!
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*51 Original articles
*Articles from IIT, IIM, NIFT alumni,Consultants, Project Managers and lots more
*Articles from authors in US and UK
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You might like reading:
Innovative Branding – Volkswagen Jetta Campaign
It is a usual morning when you force yourself to get up from bed, and walk towards your balcony to pick up your daily newspaper. This morning, the moment you look at your newspaper, your eyes go wide open. Why …?? The entire newspaper is of hard silver paper!! The front page reads – “Time for Volkswagen”… Welcome to the […]
Brand Story- “Happily ever after”? Not always !
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos Just the name and you can picture the whole scene. That’s what a brand does for you. A brand can stand in a crowd and be assured that people will coming looking for it- People had […]
