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Taking off in the MBA flight

In the beginning of the movie Batman Begins, when Bruce Wayne finally scales the mountain and reaches Ra’s al Ghul, he is huffing and panting. Ra’s: Are you ready to begin? Bruce: I… I can barely stand. And then he gets kicked to the ground. A couple of more blows later, Bruce finally starts to defend himself, puts up a […]

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Corporate Branding – Is it the recipe for success?

It was the start of a new term at college and as always, it was time to spend a sizeable part of my pocket money in buying the things I need to ration in order to get my day started. (Shampoos, Pens, books etc.)  So, I went to a local kirana store and ended up purchasing a Surf excel packet, […]

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