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My Case Discussion Experience @ NMIMS Mumbai, Eeti Agarwal
The following was my experience last year at NMIMS , Mumbai: Group Size- 9 people (5 Males and 4 Females) Balance between people with work experience and freshers Half a page long case 3 member panel: Their only uttered “Start” at the beginning and “Thank you” at the end of the discussion. They would not interrupt even if it a […]
The New Indian Rurban
The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural market. Undoubtedly, the fortune lies at the bottom of the pyramid. However, the predicament is to find a suitable modus operandi […]