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It’s all about Stats

So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to your store in numbers but do not buy! It is a normal scenario facing most of the retailers around the world. How do you deal with it? Often people judge the success of a store in a locality by the number […]

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Decoding the essence of ethics

Google told me that ethics developed from the word ethos which means to inhabit the world. Going deeper, I realized it means to have the knowledge of how to behave in this world and inhabit it. Now the next challenge which I faced was to link ethics to anthropology. People from different cultural background will look into the ethics through […]

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