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Got Punk’d: Marketing moves that backfired
Social media marketing is slowly gaining importance because of its cheap and and effective communication with the customer.In fact the best brands in the world have already marked their presence in Facebook, Twitter and other social networking sites. But one needs to be cautious because the same customers who praised you, may also get against you. Below are few examples […]

Is this China ’s century ?
With the collapse of USSR, it had been unanimously admitted in 1990s that the world had transformed into a unipolar regime dominated by United States. But the same cannot be said firmly in today’s global scenario. Even the US has realized that it is no longer the only power to dictate the global system as per its mood and interest. […]