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Winner : IMM Case Challenge 1 Solution by Pooja Gupta
Analysis for the Test City The success of the new product category of baby ayurvedic shampoo would depend on two primary factors, the birth rate or the child population of 0-6 years of age (since they are the users of our product) and the per capita income or the average household income (since the parents would be the buyers/decision makers […]
Employer Branding – Is it effective?
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