I knew about three forms of capital- financial, cultural and social. Capital for different people can mean different things....
In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes,...
Content is king. Content is your weapon of choice in the attention of war. Content is about quality. We...
Advertising that takes up a cause! Women often tend to have issues with how they look! This advertisement does...
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’...
An effective brand can give you the edge in increasingly competitive markets. It is derived from who you are,...
