In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :

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Can Renminbi be the next reserve currency ?

Reserve Currency & Its Importance: Reserve Currency is a foreign currency that the central banks and other major financial institutions hold for international trade, to pay off international debt obligations, or to influence their domestic exchange rate. US Dollar is the current primary reserve currency. Attaining a reserve currency status allows the issuing country to borrow money at a cheaper […]

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Runners-up : IMM Case Challenge 1 Solution by Sujoy Das

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