In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The ad focused on everyday athletes, and Nike’s commercial coincided with the 2012 Olympic games in London, England. I find this campaign to be one of the best managed ones as it features athletes from across sports domains and geographies. It also defines the pursuit of excellence in the best possible manner. Have a look :
Tags: advertisements nike SportsYou might like reading:
Counter Attack: Creating Territories – Is it feasible ?
[This is the counter attack post to Creating Territories ] I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the case of IT Service Industry (I share loyalty of almost 3 years with the industry), things appear to be different. The Multi – Vendor Outsourcing Strategy adapted by many organizations, leaves very […]
Commissions not float-the hidden goldmine in banking
At a very conservative estimate, ATM transactions costs banks between Rs 5-10(this includes fixed costs like security/rent/infrastructure and variable cost of transaction processing/cash replenishment). But when the same customer directly swipes his debit card(on which many banks charge a nominal annual fee), the bank earns a commission of around 1%(the balance would go to the bank owning the Point of […]
