Snapdeal has made a really smart move by bringing in Aamir Khan for its Dil ki Deal campaign. The choice of the celebrity for this campaign seems to be spot on, considering Mr. Khan is widely respected and does not endorse too many brands. Snapdeal has also displayed considerable business acumen by adopting a wait and watch approach with respect to net neutrality and making a string of acquisitions to build the largest mobile commerce platform in India.
One essence of this AD is Snapdeal’s attempts to make any deal synonymous with the company.
The campaign has been conceptualized by Leo Burnett. It marks a transition from Snapdeal’s earlier campaigns focused on the value a consumer derives by shopping on the platform to building an emotional connect with the customers. Perhaps, this campaign will help Snapdeal recover some of the lost ground to Flipkart.
Tags: dilkideal retail snapdealYou might like reading:
Have a very clear understanding of what you want, Swati Das NMIMS Mumbai 2016-18
Interview with Swati Das NMIMS Merit Rank: MBA HR 234 Firstly, congratulations on converting your call to NMIMS. Our readers would like to hear something about your background? Thank you very much! I graduated from Birla Institute of Technology Mesra,Ranchi in 2014 and I have a work experience of 15 months in Accenture as an Associate Software Engineer. “Why MBA” must […]
Breaking the Habit : Team Building and Workplace Negativity
“When you form a team, why do you try to form a team? Because teamwork builds trust and trust builds speed.” –Russel Honore Ever since primary school all of us listen repeatedly about how important synergy in a team is for achieving collective goals. In spite of all the tomes of advices on ideal team building, to this date what […]
