The talk deals with the problems faced by slum dwellers in our society and places emphasis on the clear, simple and important objective of making India, a slum friendly nation..
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Brand Destruction – A Monster for marketer !
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live the brand which it has created, could be otherwise avoided if organizations use social media effectively and plans themselves for the […]
Netnography of Brand Lovers or Haters
Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the other hand, lovers of a brand tend to like anything that comes across them. Some companies with lovers and haters we identified are- Starbucks, Louis Vuitton, and Apple, Walmart etc. Starbucks– Lovers of Starbucks had the view that they not only loved instant […]
