Sal “Selim” Yusuf was an incredibly shy child growing up in London. Until he discovered the ability to make people laugh, a tool that would later equip him to challenge obstacles and lighten situations. Humour is evidently a powerful means of communication. In this video Sal talks about what it is and how to apply it.
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My biggest influence in my career has been my determination and resilience, says Ruchi Jaju
We recently caught up with Ms. Ruchi Jaju about her professional experience and her journey so far in Luxembourg. The following is the brief excerpt of the interview Q1. Tell us about your journey so far From a sales professional to an independent consultant, freelance content creator and content strategist, I am proud to make my own career path in […]
Changing Late adapters to Early adapters and increasing market share
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics that define the late adapters and certain solutions that can be worked out by brands to achieve it: 1. Non-risk taking: […]
