Sal “Selim” Yusuf was an incredibly shy child growing up in London. Until he discovered the ability to make people laugh, a tool that would later equip him to challenge obstacles and lighten situations. Humour is evidently a powerful means of communication. In this video Sal talks about what it is and how to apply it.
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XIMB hosted Annual Alumni Meet, Sanidhya at Bhubaneswar
Xavier Institute of Management, Bhubaneswar, one of the premier Business Schools in India, hosted the annual alumni meet called “Sanidhya”, in Bhubaneswar on Sunday the 4th October 2015. The event was jointly organized by the Institute and the Bhubaneswar Chapter of XIMB Alumni Association. Ever since the Institute was established in the year 1987, it has produced over 7,000 alumni, […]
Changing Late adapters to Early adapters and increasing market share
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics that define the late adapters and certain solutions that can be worked out by brands to achieve it: 1. Non-risk taking: […]
