Greetings from IlluminatiX, the Media & PR Cell XIMB!
With great pleasure we present to you the July’15 Edition of Aegis, the XIMB-XUB newsletter. In its second edition, the quarterly newsletter covers different events conducted in campus, Interview with Prof. Arun Kumar Paul, SIP experiences of students and achievements of faculty and alumni of XIMB.
You might like reading:
Malcom Gladwell, not Zuckerberg, created Facebook’s revenue model !
The Facebook story can be safely rated as one of the most fascinating tales in recent history- from being a start-up in a Harvard dormitory to a $100 billion IPO- at times it might seem no less than a fairy tale. At the heart of this success story, is an even more intriguing revenue model that has perhaps made this possible. While creating […]
Beware of Empty Cause Marketing Campaigns
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible. According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet their business goals, while simultaneously improving the society and the environment; and 83% think companies should support nonprofits and […]
