Not all Dental Practices are created equal and not all provide the same services. When most people think of...
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market...
Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate...
Cricket is definitely the most lucrative of markets for sponsors in India: anything related to cricket sells! There are...
Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like...
I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air...
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations...
Enterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system...
I love playing golf! I also like watching golf pros competing against each other at the highest level of...
Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the...
Nike’s “Bleed Blue” campaign has hit the nail on the head. Bulls Eye! On the Target! Call what you...
My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to...
