An interesting yet significant deal took place in the Indian stationary market: Japanese stationary and furniture major Kokuyo acquiring...
In a hyper competitive market where the basic feature of almost all the products is the same, the focus...
Our Ebook “The Think Tank” Volume 2 is released now! Some features: *51 Original articles *Articles from IIT, IIM,...
Imagine a situation. You are holding a post of a recruiter in a company. And in front of you...
The ongoing surge in investments in Africa from Indian companies clearly point in one direction- Indian companies are beginning...
The way people live, behave, and respond differs from country to country. This has been an attribute of ‘culture’...
I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the...
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to...
In times when traditional businesses are facing a blitzkrieg of brands, malls and departmental stores many small and traditional...
There is a famous saying that “brand equity” is as important as the future cash flow of a firm....
At a particular curve in one of Mumbai’s roads there was a problem of too many people losing control...
United States President Barack Obama’s chief economic advisor Lawrence H. Summers, had earlier mentioned that the growth model of...
