Sachin Shetty, popularly known as ‘Drift’ in art sphere of India talks about the unconventional way of presenting art to people- through ‘Open Galleries’.He speaks of changing perception and greater acceptance to this concept and also of how the beauty and depth of art at large can be used as a channel for various reasons be it giving back to the society or to beautify the streets
Sachin Shetty is Mumbai-based audio-visual artist. Drift is his multidisciplinary art project which began as a manifestation of subconscious visions and continues to be an expression in letting go. Sachin, who has a past-life history with advertising production, works variously with video, sound, line-based drawings, animation and street art that finds expression at varying scales. Having had a strong presence in the Indian street art scene, Drift is passionate about using street art to establish deeper connections with people. “I love street art as a form of expression because it is open to everybody who uses the streets as a transition space in their waking moments”, says Sachin.
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