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Australian Mine tax – How it can affect strategy of Indian companies ?
Australia- once regarded as a territory out of bounds is today the heartthrob of Indian infrastructure and mining companies as it provides an invaluable bounty of natural resources along with transparent government regulations and culture. Indian companies like Adani Group, NMDC, Lanco Infratech and GVK have already set a footmark on the continent through acquiring mines and others like […]
Brand Destruction- Is it negative marketing ?
A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of of them, intended to identify the goods or services of one seller or group […]