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Branding Strategy of Maggi Noodles
Whose product is Maggi? Nestle Nestle: -Swiss Company founded in 1866 by Henri Nestle -Main focus: Great taste + Health, nutrition and wellness Maggi: -Nestlé unleashed Maggi in India in 1982 -First Maggi (2-minute noodles) variants in India: Masala, tomato and chicken flavors -Nestle’s iconic brand -Flagship culinary brand in India as well as globally Nestlé India Ltd. […]
Qualified Foreign Investor ( QFI )- Will it ensure stability in Indian market ?
The year 2011 was not a great year for the Indian economy. The year started with robust projections of 8.5% growth in GDP, however by year end the figure has been revised to 7%. To make matters worse, political disunity and slow decision making (if any) over crucial issue of FDI and a depreciating rupee has ensured the year ended […]

























