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Netnography of Brand Lovers or Haters
Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the other hand, lovers of a brand tend to like anything that comes across them. Some companies with lovers and haters we identified are- Starbucks, Louis Vuitton, and Apple, Walmart etc. Starbucks– Lovers of Starbucks had the view that they not only loved instant […]
Life at an IIM is definitely not cake walk – Pratik Shinde, IIM Jammu ( 2020-22)
We recently caught up with Pratik Shinde, who is presently pursuing his MBA at Indian Institute of Management (IIM), Jammu. Here’s the excerpt of our conversation. Q1. Tell us something about your journey so far? Currently I am pursuing my MBA and also serving as a member of Placement Prep Cell in Indian Institute of Management Jammu. I have a […]

























