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Brand parallax error is the ultimate silent brand killer
In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes time. It is an asset which could be used as a serious competitive advantage in a Red Ocean market. But what matters most is the way it is positioned and written in the minds of customer. The Parallax error One […]
XIMB students organize mass plantation drive called X-Pallavan
August 23, 2015: Students of the Xavier Institute of Management, Xavier University, Bhubaneswar organised a mass plantation and sapling donation drive called X-Pallavan in Bhubaneswar on Sunday. The drive was supported by the Bhubaneswar Municipal Corporation and Odisha State Forest Department apart from HDFC Bank. X-Pallavan was organised as prelude to ‘Xpressions’ which is Eastern India’s biggest B School festival […]