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China, is no stranger to controversies especially when it comes to stressing its new found status as a regional superpower. Its recent decision on November 23rd to declare a unilateral Air Defence Identification Zone (ADIZ) over the Japanese administered...
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Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of...
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Not so long ago, MINI asked itself two important questions:
-Who Are Our Customers?
-And What Are We To Them?
The answer lies in the high degree of correlation between both of them.
Ever since MINI
Not so long ago, MINI asked itself two important questions: -Who Are Our Customers? -And What Are We To Them? The answer lies in the high degree of correlation between both of them. Ever since MINI was conceived, it was different. A...
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Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater to a bustling emerging economy and yet hampered by multiple sectoral, regulatory and infrastructural impediments. At a time when fixed...
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“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to his store manager Vivek. “This is 6th straight month of loss for us from this store”. It was already more...
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It is impossible these days to open a newspaper or browse through a news website without reading about business scandals. On an international and national level, insider trading at prominent hedge funds, Ponzi schemes, falsified data at pharmaceutical companies,...
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With RBI announcing the second quarter of its monitory policy , Raghuram Rajan and co. took the measures to anchor the rising inflation rate in the country. As expected by most banks and investors, RBI hiked the repo rate...
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“I think all great innovations are built on rejections” - Louise Berliawsky Nevelson. Innovation is the mother of all businesses. Be it any sector, innovation has played a big role in shaping up the market. Business in the modern scenario...
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Nineteenth century ideas of employment relations find themselves ill-equipped, outmoded and counter-productive when applied to a liberal and knowledge-centric workforce of the day, no wonder HR may feel repressive, parochial and bureaucratic at times. We would like to take...
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Share market – a nightmare to understand? Indexes, stocks, boards, charts, patterns, commodities, bonds, mutual funds and what not seem like an age old jargon or Bret Lee’s quick bouncer which is invisible? Well they may look difficult than...