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The death of Orkut ! Goodbye to the world of scraps…
Orkut, the social network, from Google was once the dominant force in social media space. In the year 2009, its popularity in countries like India and Brazil outnumbered its nearest rival Facebook by a wide margin. In Brazil, for instance it had 27 million users compared to 4 million users of Facebook at that time. However by the year 2011, […]
Branding strategy of Cafe Coffee Day
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday How true is this particular saying of the famous singer in building a branding strategy? And how truly it has been followed by V G Siddhartha to make him now virtually the coffee king of India? V.G.Siddhartha, chairman of the […]


























