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Destroying a brand or creating a new one ?
A few years ago there was a news in papers that a dead worm was found in one of the chocolate bars of Dairy Milk chocolates. The unfortunate event got hyped and company’s sales dropped to such an extent that Dairy Milk had to undertake an advertisement campaign to erase the negative image in the minds of public. The event […]
Capital Gains – when and to what extent are they exempt from tax
The Income-tax Act grants total/partial exemption of capital gains under section 54, 54B, 54D, 54EC, 54F, 54G, 54GA and 54H. It is possible to avail of multiple exemptions under these sections. However, the aggregate amount of exemption cannot exceed the quantum of capital gain. In this article I shall be explaining exemption of capital gains under section 54, 54EC & […]


























