• Profile picture of Editorals

    Editorals wrote a new post

    The hierarchy...

    Well often we talk about corporate culture and organisational structure within an enterprise. I am sure almost anyone reading this article at this moment is well aware about the implications it normally has in deciding the fate of a...

    Read More
  • Profile picture of Editorals

    Editorals wrote a new post

    Much has been written about the relation between Sachin and Sensex. In a cricket-crazy country, it has often happened that when Sachin hit a century, markets bounced without a business context justifying the

    Last 20 Years: Sachin and the Indian Entrepreneur

    Much has been written about the relation between Sachin and Sensex. In a cricket-crazy country, it has often happened that when Sachin hit a century, markets bounced without a business context justifying the jump. Others have smartly pointed how...

    Read More
    Profile Photo liked this
  • Profile picture of Editorals

    Editorals wrote a new post

    Thumbnail

    One of my friends mentioned to me about this very interesting analogy of a few current day presenters with ‘French cuisine’. He was advised by a widely traveled friend to forget about content and focus only on

    Of French Cuisine and Current Day Presenters

    One of my friends mentioned to me about this very interesting analogy of a few current day presenters with ‘French cuisine’. He was advised by a widely traveled friend to forget about content and focus only on presentation, much like...

    Read More
  • Profile picture of Editorals

    Editorals wrote a new post

    ” If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David

    Advertising - Essential for Brand Building ?

    " If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of...

    Read More
  • Profile picture of Editorals

    Editorals wrote a new post

    “I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will pr

    Irony of Sales Pitch !

    “I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it &...

    Read More
  • Profile picture of Editorals

    Editorals wrote a new post

    Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna

    Effect of Advertising on Consumer Buying Behavior

    Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it...

    Read More
    1 Comment
    • I have always believed that advertisements don’t really focus on sales..they are aired from a communication perspective. Having said that, the last point of that is made here about a new commodity one wants to try, the ads play a communication role saying-“we are here and we sell it” making you know they sell it. Its about how well you have communicated the message so as to make the buyer remember you when at all he/she wants to think of some brand 🙂

  • Profile picture of Editorals

    Editorals wrote a new post

    In these turbulent times, most of the organizations, individuals who head a division/unit are faced with the challenge of maintaining the profitability growth of their division/unit. Profitability can be

    Reducing cost effectively !!

    In these turbulent times, most of the organizations, individuals who head a division/unit are faced with the challenge of maintaining the profitability growth of their division/unit. Profitability can be increased either by increasing the revenue or by reducing the...

    Read More
  • Profile picture of Editorals

    Editorals wrote a new post

    Often we come across the term investment. I am sure everyone knows what it means. What most of us don’t realize is at what time can the investment be deemed as enough such that the “feel good” bubble doesn

    The bubble burst: Ask China!

    Often we come across the term investment. I am sure everyone knows what it means. What most of us don’t realize is at what time can the investment be deemed as enough such that the “feel good” bubble doesn’t...

    Read More
  • Profile picture of Editorals

    Editorals wrote a new post

    When it comes to product building, a product manager is the person who is whole sole responsible person to own its success or failures, whatever the outcome results into. The product manager needs to carry

    Eleven Skills For Product Manager To Win Over Any Situation

    When it comes to product building, a product manager is the person who is whole sole responsible person to own its success or failures, whatever the outcome results into. The product manager needs to carry some hot properties in...

    Read More
    Profile Photo liked this
  • Profile picture of Editorals

    Editorals wrote a new post

    From a layman’s perspective, one might not have an idea what the discipline Architecture is about. Well, for him, my answer would be its all about ideas and implementing them. When one looks at a work of A

    Secret revealed: The architect's take

    From a layman’s perspective, one might not have an idea what the discipline Architecture is about. Well, for him, my answer would be its all about ideas and implementing them. When one looks at a work of Art, one...

    Read More
  • Load More Posts

Friends

Profile Photo
Editorals
@ideasmakemarket
Profile Photo
Dr.Arpita
@dr-arpita-sen
Profile Photo
Abhirup
@abhirup_bhattacharya
Profile Photo
Rashmi
@rashmi_mittal
Profile Photo
Akshayaa-Anandan
@akshayaa-anandan

Media

Follow us

©2010-2023 IdeasMakeMarket.com |Contact Us | T&C | Privacy Policy

 

Log in with your credentials

or    

Forgot your details?

Create Account