Education is one of the most important factors in the growth and development of any country. When it comes to India, it has world’s third largest education system, after China and US. With such large education system, it becomes...

In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes time. It is an asset which could be used as a serious competitive advantage in a Red Ocean market. But...

Leader does and Industry follows. Reliance and SAFT deal might have raised the eyebrow of many Industry followers. But the USD 40 million deals between Reliance Jio Infocomm and Paris-based battery manufacturer SAFT opened up the Indian telecom industry...

'WH' OF BRAND DESTRUCTION- WHAT? WHY? WHEN? The term makes it evident that Brand Destruction revolves around defaming a brand. Image building is the life line of any brand. A lot of effort is put into making a brand popular...

A few years ago there was a news in papers that a dead worm was found in one of the chocolate bars of Dairy Milk chocolates. The unfortunate event got hyped and company’s sales dropped to such an extent...

What does our MBA guy do in office? Is this your story? Let's find out.

When the word HR strikes in mind, the Non-HR professionals imagine a person holding an HR job having the attributes of good Interpersonal Skills. But the question to ask is that are the interpersonal skills the only requisite quality...

Entrepreneurship has been gaining its due importance coming this decade. There is no doubt that the need of the hour is the spirit of entrepreneurship and budding entrepreneurs. In the words of Forbes magazine, they are “the new rock...

Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone about a brand? Have you ever found a corporate interview on a news channel, where the spokesperson of a firm...

For last some years, we have been hearing a lot about the new banking licenses that RBI intends to issue. But corporate governance and ethical dilemma of giving licenses to big corporate houses were the reasons for which RBI...