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Reducing cost effectively !!

In these turbulent times, most of the organizations, individuals who head a division/unit are faced with the challenge of maintaining the profitability growth of their division/unit. Profitability can be increased either by increasing the revenue or by reducing the expenses. I am not suggesting the areas where the cost can be cut / reduced. but sharing thoughts on how to […]

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Marketing to Rural India – A challenging prospect

“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In “Harijan” dated: 29th August, 1936 The need and significance of developing rural India can aptly realized from this historic statement made by Gandhiji, way back in 1936 which clearly advocated for the fact that the only way to ensure a holistic […]

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