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Marketing to the Bottom of the Pyramid
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]
Marketing Bollywood in Mumbai Local
I will soon be completing my two years living in this great city of Mumbai. The home of Bollywood, glamour, and all things filmy! Being a big movie buff and a management student, I have always taken a keen interest in movies coming up in the theatres and how are they being publicized, promoted and advertised in and around the […]
