Marketing Bollywood in Mumbai Local

I will soon be completing my two years living in this great city of Mumbai. The home of Bollywood, glamour, and all things filmy!  Being a big movie buff and a management student, I have always taken a keen interest in movies coming up in the theatres and how are they being publicized, promoted and advertised in and around the […]

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Recruitment in a new world: How technology is transforming it !

In a world where almost everything is going online , companies cannot afford to slip up and not join the e-recruitment bandwagon.  Talent acquisition and recruitment is slowly and surely taking different routes and technology is transforming the way it was done before. Obviously , one can’t replace the tried and tested traditional methods , but in a highly globalized […]

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