In the cold war era and before when diplomacy was a new born term in the world, it used to be more of a market concept. But today, it has shifted from merely a political function to more importantly...

While starting a marketing campaign, a company essentially thinks about two things- it needs to reach people and it needs to convert those to sales. It hires the best marketing agency available (in case it's in house- hires a...

Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it ....

The story so far... "Once upon a time, there was a kingdom called "Company", whose King named CEO had three princes. They were named Prince Aggression, Prince Clever and Prince Agile .Each of them expected to be the future king...

The rarest breed of people in any marketing team. The ones who have the craziest ideas and the most brilliant minds - the last ad for which you received praise was because of the innovator in your team. The...

The new product launched by your rival is eating up your market share ! And to make it worse he is doing it by presenting a whole new technology to the market. You need to develop a product better...

With more competition, the focus of all the players in the market has shifted from concentrating only on sales for generating revenues to something which now holds the key for maintaining their presence in the market. If you are thinking...

The 10 characters you will find in every office: The Big shot- Generally the team leader, he's the one who has brought the team to this level. Does like it when people say good about him and has little tolerance for...