[Preksha Jain]

There has been a state of tensions amongst the two ethnic groups in Tunga- The Anarsians and The Tungals.

Rehan, a doctor is caught in a dilemma for treating the leader of Tungals, General Albratos. He had already lost his beloved in the war against the Tungals.

I would proceed with the stakeholders approach where the stakeholders are Rehan, Great Albatros, the public of both the ethnic groups.

Rehan as a doctor it is his duty to help people who are injured or wounded. He shouldn’t think about if the person he is treating is his enemy. A doctor​ is one who works for everybody. Moreover, he already lost his wife and kids. Such an incidence will make him more sympathetic towards treating the leader.

Such an act of selflessness can ease the tensions amongst the two ethnic groups that has been going on from years.

But on the opposite side, if the people of The Anarsians get to know that Rehan helped the leader of The Tungals, they could boycott him, kill him or burn his house eventually multiplying the fight amongst the two groups. To avoid such a situation, Rehan can reach out to the public and let them know what he is going to do will lead to more postive bonds to build over the years amongst the two and as a doctor it his duty to do so. He can cite example by quoting what if somebody from our side is found in such a situation and they don’t treat. It would be message to them that we want to end everythung harsh going amongst us and let’s unite.

Since, it is The Anarsians who control all the government portfolios even after forming a 30% part of the Tunga population. Not treating the General will give The Tungals a reason to point that since they control all government portfolios, so it is they who could be involved in passing of discriminatory laws. A good jesture by Rehan will turn the tables provided his ethnic group support him, and he coulf further avoid the loss of the beloved family members of other people in both the ethnic groups.

[Preksha Jain]

Hello friends,

The stakeholders in the case are the company,public and budget,marketing and strategy teams.

The company has done well with selling of watches that will enable them to create customer base that trusts and values the brand. This can be used as a strategy to reach out to angel investors to show their success in the past and creating confidence amongst the investors to invest in their company.

Also, conducting a customer survey to know how much time a person spends on facebook and twitter and ehat excites tgem the most on these social platforms. This will help to know better consumer preferences and what they would want in future.

In addition to this, organizing online contests and referral giveaways to get hits on your platform. Also, investing in creating app for you social media and making it more user friendly.

Hiring interns who could create reports by gathering data from google analytics, and analysing twitter’s unstructured data in the forms of hashtags to utilize the findings in getring hits on your social platform.
<p style=”text-align: center;”>Indulging in online SEO and offline SEO to increase visibility amongst people and reviews on your social platfrom from people who form the consumer base of smart bands.</p>
Typing up with companies especially MNCs where the youth works and luring them through highlighting diverse and the most different features that you offer.

Conducting workshops in illiterate regions and for the elderly who are not used to tech to make them learn on using social platforms and connecting them with their loved ones. This will help in getting intial consumer base and also a support from government if I approach this with the objective of DIGITAL INDIA intitiative by the government.

Besides going on investor meetings, involving in CSR, offline and online SEO, my focus should also be to plan out my budget division on differnt marketing strategies I’ll be devising for popularizing my social media site.

Budget needs to be allocated on travel, return to investors from profits earned, online and offline marketing, reaching out to the government for digital india intiative.

I need to divide these strategies into short term and long term goals.

Short-term being creating trust amongst users anf increasing the consumer base and allocating budget on these. Initial costs will be high as i need to spend on marketing too.

1. Gradually shifting to long-term goals where focus shifts on maintaining the consumers we have but also to connect with companied that advertise on sites, contacting bloggers to shift focus on earning revenues.

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