Influence-r Marketing- Is it the next big thing in marketing? The digital era has opened various new channels to target potential buyers and enhance engagement with the existing customers. In other words, the latest developments in technology has given an opportunity to firms to interact through new channels. The various digital marketing tools currently used by many fortune 500 companies […]

Bold Kiln is a company, co-founded by Ankit Pandey and Abhishek Agarwal, that enables start- ups to develop into full-fledged businesses by providing an array of services that anyone who decides to take on the entrepreneurial route might find themselves in need of. We caught up with Abhishek and tried to find out more about his journey. Q1. Firstly, a […]

GD-PI Experience at MDI, Gurgaon (2014-16): CAT Score: 97.9 Group Discussion Should Business tycoons support any political party and vice versa (More on the lines of Mukesh ambani supporting Modi government in Gujarat –issue raised by kejrewal) No one had a clue about what to talk. I quoted examples and figures substantiating my stance. I did extremely well in GD […]

A lot has changed over the last century of marketing. It exists everywhere we look at and we may not even recognize it most of the time.  Let’s try to figure it out. Philip Kotler defined marketing as ‘satisfying needs and wants through an exchange process’. Marketing is the way companies interact with consumers to create relationships that are beneficial to […]