When I was younger, I always wondered what’s the logic behind the ‘Bagpiper Soda’ advertisement done by Akshay Kumar or Ajay Devgan with the punch line-‘khoob jamega rang.. jab milenge teen yaar.. aap, mei aur bagpiper’. But now I understand why such ads are made. This is what is Surrogate Advertising; “a form of advertising which is used to promote […]