Residing in an era where space is measured in gigabytes and friends are made on Facebook, it would be foolish for us to not use the cyber-space to our benefits, and this is exactly what digital marketing is all...

Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets.  Renewed interest, increasing internet and mobile communication...

“Engaged employees stay on for what they give, the disengaged stay for what they get!!” The quest to “engage” employees is like a mirage in the desert on a hot summer day. It is what the traveler (who personifies the...

Social media marketing is slowly gaining importance because of its cheap and and effective communication with the customer.In fact the best brands in the world have already marked their presence in Facebook, Twitter and other social networking sites. But one...

You are sitting in front of you television, your eyes glued to India’s crucial cricket match. Sehwag is on strike and you want him to go on rampage with his fearless batting style.  The bowler balls a short ball outside off...

There is lot of talk of value for money these days. In fact you get to hear it from every retailer that you visit. How do you actually create value and is there any limit to the value that...

The creation of Linux was perhaps one of the most democratizing events in the world of business. Linux creator Linus Torvalds himself asked programmers worldwide to submit and work on codes for Linux platform.It led to the creation of...

Zynga the pioneer of Social Gaming Industry with an estimated valuation of $5.51billion and with almost 260 million active monthly users is the biggest Social Gaming Company with its games across social media platforms like Facebook and Myspace and...

Venture: Air Life Studio, Pune Promoters: Sunanda & Sudhir Mehta   Air Life Studio is a gymnasium founded by a homemaker turned business woman, Sunanda Mehta.  Dissatisfaction with a service can lead to a customer turning to another service provider (in most...