The definition of Management has changed over the years.According to Peter Drucker, “A manager is responsible for application and performance of knowledge.” Perhaps, the most apt definition for management in the present era concerns managing people around you- by...

With the Season of investments going on and so many tax saving options in the 1 lakh limit available under Section 80C, 80CCC and Section 80CCD, it is not very difficult to figure out which one is the best suited...

Argentina, the Latin American giant, is once again defying the pressures of the world economy and growing at a rate few would have believed was possible after it defaulted on its payment of 90 billion USD almost a decade...

Celebrities featuring in advertisements by no means counts as a recent trend; it has been around for a very long time now.  Lately however, a look at some of the prominent advertising campaigns shows a clear shift in the...

Dreams or financial goals of a middle class Indian family : 1) Buying a house. 2) Overseas travel 3) Child’s education 4) Child’s marriage 5) Retirement savings. Books and various financial planning makeover in magazines/books/websites suggest so. Unlike other...

HDFC bank along with telecom major Vodafone recently launched a mobile banking initiative in Jhalsu, Rajasthan- an initiative that has the power to transform the way banking is done in this country. Let us understand the initiative. Jhalsu is a...

China, the world’s second largest economy, has long been accused of manipulating its exchange rate with the dollar in order to boost its exports.  In fact the US senate considers that the nearly 300 billion USD trade deficit that...

Airlines serve one of the best customers, who can afford indulgence and luxury. They are the best medium to get the target audiences for luxury brands. The only reason why it made me think so was looking at the...

India , once regarded as one of those countries which can never really assume centre stage in world politics, is today one of the most cherished growth stories in the world.  Jim O’Neil coined the term BRIC and for...

The oil boom which once led to the rise of the gulf states has now finally reached the crown of Latin America-  Brazil ! It was earlier estimated that Brazil has 20000 million barrels of oil reserves, however now...