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Dheeraj LamkhadeOffline

    Stealth Marketing – Beware we are watching you

    In 1890s, when the Cholera epidemic hit the European countries like Spain. A man decided to popularize the concept of Cleanliness and Hygiene through a revolutionary product ‘Sunlight Soap’. Today his company has transformed into a global Consumer goods giant appearing on top 50 most innovative companies list. He was none other than Mr. William Hesketh Lever who built the Unilever Empire. […]

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