Introduction Entrepreneurship can be defined as an act or art of using acute business sense in order to transform innovation into economic goods. Till the starting of 21st century the word found itself restricted to the act of starting a new business. However, in the recent times the word has been extended to social and political activity as well. The […]

In the modern era of retailing, when every street side retailer is providing the same goods and services at almost the same price, there is nothing to choose from. Multi brand retailers are trying very hard to pull the customers to their own store by offering discounts and other benefits but it hardly makes any difference because if on 1st […]