@mindopener You are right. Samsung has different products for different market segments. Apple has a clear target market for their current flagship and previous flagships (resale). Within minimum marketing cost and local manufacturing, the chinese brands clearly have a price advantage over global brands. Samsung, HTC, LG - on...
@tulika_das Interesting question. Apart from manufacturing smartphones, the top companies spend a fortune on marketing.. Usually the per unit marketing cost is almost as much as the manufacturing cost for the flagship phones. Add to that their profit margin + retailer margin, you finally get a product which is...
@Abhirup_Bhattacharya Yes I agree. Their supply chain model (example: flash sales) are also important to regulate the demand, guage demand in the market using the online model and create curiosity and desire among potential buyers.
@mindopener You are right. Samsung has different products for different market segments. Apple has a clear target market for their current flagship and previous flagships (resale). Within minimum marketing cost and local manufacturing, the chinese brands clearly have a price advantage over global brands. Samsung, HTC, LG - on...
@tulika_das Interesting question. Apart from manufacturing smartphones, the top companies spend a fortune on marketing.. Usually the per unit marketing cost is almost as much as the manufacturing cost for the flagship phones. Add to that their profit margin + retailer margin, you finally get a product which is...
@Abhirup_Bhattacharya Yes I agree. Their supply chain model (example: flash sales) are also important to regulate the demand, guage demand in the market using the online model and create curiosity and desire among potential buyers.
Thank you Sarthak.
Yes. Xiaomi still have miles to go to topple Samsung.. But the race has slowly begun and Samsung needs to react quickly..