Strategic alignment of firms and realm of complexity science

Complexity has always pricked the brains of the best men throughout human history. Is there one unique way to define what complexity really means to organisms? In a utopian world, perhaps yes. It means different things to different areas of science. To my mind, complexity captures the realm of dynamism and configuration change. The area of science that tries to […]

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Corporate Branding – Is it the recipe for success?

It was the start of a new term at college and as always, it was time to spend a sizeable part of my pocket money in buying the things I need to ration in order to get my day started. (Shampoos, Pens, books etc.)  So, I went to a local kirana store and ended up purchasing a Surf excel packet, […]

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