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The Indian Ecommerce Industry might be in a nascent stage presently but it has the positive potential of an amplified growth in the near future. It is changing the way business is done and sowing the seeds for a
The Indian Ecommerce Industry might be in a nascent stage presently but it has the positive potential of an amplified growth in the near future. It is changing the way business is done and sowing the seeds for a...
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The Facebook story can be safely rated as one of the most fascinating tales in recent history- from being a start-up in a Harvard dormitory to a $100 billion IPO- at times it might seem no less than a fairy tale. At...
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The Sam Walton of India-Mr.Kishore Biyani yet again surprised the entire nation by his super ambitious plan of launching Big Bazaar Direct (BBD). With BBD, Mr.Biyani is all set to take retail to all together new levels. The month of...
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China, is no stranger to controversies especially when it comes to stressing its new found status as a regional superpower. Its recent decision on November 23rd to declare a unilateral Air Defence Identification Zone (ADIZ) over the Japanese administered...
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Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of...
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Not so long ago, MINI asked itself two important questions:
-Who Are Our Customers?
-And What Are We To Them?
The answer lies in the high degree of correlation between both of them.
Ever since MINI
Not so long ago, MINI asked itself two important questions: -Who Are Our Customers? -And What Are We To Them? The answer lies in the high degree of correlation between both of them. Ever since MINI was conceived, it was different. A...
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Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater to a bustling emerging economy and yet hampered by multiple sectoral, regulatory and infrastructural impediments. At a time when fixed...
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“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to his store manager Vivek. “This is 6th straight month of loss for us from this store”. It was already more...
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It is impossible these days to open a newspaper or browse through a news website without reading about business scandals. On an international and national level, insider trading at prominent hedge funds, Ponzi schemes, falsified data at pharmaceutical companies,...
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With RBI announcing the second quarter of its monitory policy , Raghuram Rajan and co. took the measures to anchor the rising inflation rate in the country. As expected by most banks and investors, RBI hiked the repo rate...