Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like Richard Branson,Amitabh Bachachan ),and now Country Branding. In the wake of globalization, the world has become a supermarket and countries are neatly...

I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air for anything and everything, we need to remember the old saying ‘need is the mother of all inventions’.The need is...

Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible.   According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet...

Enterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system with user base of at least 200+ with more than a million dollars in investments. Approach to implementation can be...

I love playing golf! I also like watching golf pros competing against each other at the highest level of the game. During the most recent TPC Sawgrass tournament in Florida, my eyes were trained on Aaron Baddeley, a talented Australian...

Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by...

My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to another when her subscription with the carriers came up for renewal. Nokia enabled her to make phone calls, check her...

Residing in an era where space is measured in gigabytes and friends are made on Facebook, it would be foolish for us to not use the cyber-space to our benefits, and this is exactly what digital marketing is all...

Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets.  Renewed interest, increasing internet and mobile communication...