Unorganized retailing is by far the prevalent form of trade in India – constituting 95% of total trade, while organized trade accounts only for the remaining 5%. Out of this organized and unorganized retail almost 60% of the household...

Innovation is the key when it comes to increasing your market share in this highly competitive market, especially when competitors are already on their heels or roping in a totally new market with the introduction of a new idea/product....

The definition of Management has changed over the years.According to Peter Drucker, “A manager is responsible for application and performance of knowledge.” Perhaps, the most apt definition for management in the present era concerns managing people around you- by...

With the Season of investments going on and so many tax saving options in the 1 lakh limit available under Section 80C, 80CCC and Section 80CCD, it is not very difficult to figure out which one is the best suited...

Argentina, the Latin American giant, is once again defying the pressures of the world economy and growing at a rate few would have believed was possible after it defaulted on its payment of 90 billion USD almost a decade...

Celebrities featuring in advertisements by no means counts as a recent trend; it has been around for a very long time now.  Lately however, a look at some of the prominent advertising campaigns shows a clear shift in the...

Dreams or financial goals of a middle class Indian family : 1) Buying a house. 2) Overseas travel 3) Child’s education 4) Child’s marriage 5) Retirement savings. Books and various financial planning makeover in magazines/books/websites suggest so. Unlike other...

HDFC bank along with telecom major Vodafone recently launched a mobile banking initiative in Jhalsu, Rajasthan- an initiative that has the power to transform the way banking is done in this country. Let us understand the initiative. Jhalsu is a...

China, the world’s second largest economy, has long been accused of manipulating its exchange rate with the dollar in order to boost its exports.  In fact the US senate considers that the nearly 300 billion USD trade deficit that...

Airlines serve one of the best customers, who can afford indulgence and luxury. They are the best medium to get the target audiences for luxury brands. The only reason why it made me think so was looking at the...